You will develop and lead the Customer Marketing strategy for a specific Retail Environment (RE)

What would be the responsibilities for this role

Developing trade segmentation and Go to Market Strategy

Coordinating with Customer Development and Consumer Insights group to come up with relevant consumer/ shopper segmentation.

Leading shopper insight development and application by RE

Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise for the retail environment, general shopping behavior and category-specific behavior
Designing an effective 5P strategy for the RE which drives share gains in the category
Consistently evaluate 5P performance in the RE and innovate to find new shopper solutions which are more impactful and cost effective
Continually evaluate promo effectiveness of all programs rolled out in the RE and take corrective actions

Assessment of CP and Category performance by RE, strategy definition and objective-setting

Leading the development of a RE strategy which seeks to exploit incremental sales growth opportunities
Establishing objectives and KPIs for all categories and ensuring tracking mechanisms are in place and utilized
Tracking, reviewing and modifying RE plans to ensure Colgate is driving consumption cost effectively and brand objectives are achieved within RE and PL guidelines

What does the ideal candidate profile look like

RE Manager