Understanding the core concepts of Software Product Marketing and preferably a SaaS Product. (Saas is must)
Brand and position the SaaS product with a right marketing mix.
Managing the content assets needed to market the product like website, brochures, ppts, videos, flyers and others.
Develop compelling product messaging and positioning, competitive differentiation, and compelling storylines for marketing products through collateral, training materials, pitch decks, and other sales enablement resources and tools.
Identify primary and secondary research and insights to drive strategy
Serve as a hands-on brand marketing professional from ideation, project management execution, and ROI measurement.
Grow the company's presence in all key performance marketing channels and establish new ones.
Develop and execute engaging social media strategies to increase brand awareness and grow user base across various platforms and local channels.
Forecasting budget spending across all locations to ensure balanced and optimal spending;
Managing budgets and campaigns across all digital channels to drive strong return on investment and an efficient CAC.
Create and implement educational initiatives to engage internal community and increase brand loyalty
Analyze competitor activity, including marketing strategies, channel usage, and campaign tactics, to inform and improve our own strategies
Research and build targeted media and influencer lists, and establish connections to amplify brand messaging and reach new audiences
Create and execute integrated campaigns, including ideation, execution, and performance measurement
Oversee and optimize a newsletter to increase engagement and retention of customers and subscribers.
Own top-of-funnel marketing site experience, including landing pages and resources focusing on conversion rate optimization from strategy and planning to execution and measurement.
Identify and design high-impact, hypothesis-driven testing opportunities based on consumer insights (focus groups, user testing) and data (GA, Web Analytics)
Manage the pipeline of testing opportunities to ensure were maximizing our testing velocity.
Collaborate with our design team when needed, but also be willing to do light design and copy when conception,
Collaborate with our technology vendors and Eng. team from start to finish to ensure successful implementation and measurement of tests
Manage our landing page pipeline and iteration for paid channels in partnership with our performance marketing team
Communicate results broadly and institutionalize learnings
Ensure accurate and optimal site analytics, tracking, testing, and measurement setup (GA, GTM, Full Story, A/B Testing Tool).
Expertise in growth product management, marketing tech, and conversion rate optimization
Expert experience running A/B tests using leading testing platforms such as Stat Sig, Optimizely, VWO, Google Optimize, Dynamic Yield, etc.
Expert experience using and configuring analytics software such as Google Analytics, Full Story, etc.
Built and delivered robust road maps aligned with demand-generation team.
Strong presentation and communication skills
Hands-on experience analyzing digital business data to inform decisions and plan strategically
Ability to generate leads through online/offline marketing strategies
Knowledge of Google Ads, Social Ads, YouTube Ads, and Other Ads to generate leads.
Offline marketing activities like events, seminars, channel partners, industry associations and other activities need to be taken care.
Branding initiatives are a key. Understand customer journey and touch points.

Product Marketing Manager

Job Description

Required Skills