Product Manager/Product Specialist

Product Strategy & Development:

• Define product roadmap and vision for walling products (e.g., AAC blocks, wall panels, drywall systems, plaster, or other masonry solutions).
• Collaborate with R&D and manufacturing for new product development and improvements.
• Conduct competitor benchmarking and gap analysis.

Market Intelligence & Customer Insights:

• Analyze regional market trends, customer needs, and emerging technologies.
• Visit job sites, channel partners, architects, and contractors for firsthand insights.
• Provide market feedback to guide innovation and product positioning.

Go-to-Market & Launch Planning:

• Develop product launch plans and manage rollouts in coordination with marketing and sales.
• Create product collaterals, datasheets, demos, and technical documentation.
• Conduct internal product training for sales and distribution partners.

Sales Enablement & Support:

• Act as a product expert and key point of contact for the sales team in Surat and surrounding markets.
• Support with pricing strategies, technical presentations, and customer-specific solutions.
• Monitor sales performance and develop strategies to drive product adoption.

Channel & Stakeholder Engagement:

• Work closely with channel partners, influencers, and project stakeholders to drive product visibility.
• Support marketing campaigns, seminars, and awareness activities in Surat region.

Performance Tracking & Reporting:

• Monitor KPIs including volume growth, market share, pricing, and profitability.
• Provide regular product performance updates to leadership.

Key Requirements:

Education:

 B.E./B.Tech (Civil/Mechanical/Chemical) + MBA in Marketing or Product Management (preferred)

Experience: 

• 5 8 years in product management or technical marketing in walling materials, construction chemicals, or building solutions

Skills:

• Strong technical and commercial understanding of walling solutions
• Good communication, stakeholder management, and analytical skills
• Familiarity with project sales and construction practices
• Proficient in Excel, PowerPoint, and product lifecycle tools

Key Performance Indicators (KPIs):

• Product revenue and volume growth
• Successful product launches and project specifications
• Sales team engagement and training effectiveness
• Market penetration and customer satisfaction
• Competitor differentiation and innovation index