Product Manager / Sr. Product Executive / PMT – Ophthalmic / ENT

Marketing Strategy & Product Placement:

• Develop marketing strategy for effective product placement to gain market share
• Analyse competitor strategies to identify opportunities and threats
• Track implementation of brand strategies through sales team and monitor ROI

Key Opinion Leader (KOL) Engagement:

• Meet and engage top KOLs category-wise and their management to drive business

Marketing Plans & Collaterals:

• Develop marketing plans for assigned products with detailed activities in coordination with Marketing Head & Business Head
• Ensure all collaterals and promotional material are printed/purchased and dispatched on time and within budget

Sales Team Coordination:

• Communicate product positioning and changes in product information to sales team during cycle meetings
• Train field force on product launches, cycle meetings, and training programs

ROI & Market Analysis:

• Analyse ROI of marketing initiatives by tracking increase in prescriptions, revenue, and other indicators via internal audits and external market surveys