PR brief

Key Responsibilities:

• Develop and execute PR strategies aligned with overall marketing goals
• Draft press releases, media kits, Q&As, briefing documents, and executive bios
• Build and maintain relationships with key journalists, media outlets, and influencers
• Secure high-impact media coverage in top-tier, trade, and regional publications
• Manage external PR agencies or freelancers as needed
• Monitor media coverage, industry trends, and competitor activity
• Handle crisis communications and reputation management when required
• Work closely with internal teams (e.g., marketing, product, HR) to align messaging
• Organize press events, media briefings, and speaking engagements for executives
• Report on PR performance metrics and media ROI

Key Requirements:

• Bachelor's degree in Communications, Public Relations, Journalism, or related field
• 3–7 years of experience in a public relations or media role (in-house or agency)
• Proven track record of securing media coverage
• Excellent written, verbal, and interpersonal communication skills
• Strong media network and understanding of media landscape
• Ability to manage multiple projects under tight deadlines
• Strategic thinker with a hands-on approach