PR and Marketing Professional

Key Responsibilities:

Public Relations:

• Develop and maintain strong relationships with journalists, influencers, bloggers, and media houses.
• Draft and distribute press releases, media kits, speeches, Q&A briefs, and official statements.
• Secure high-quality media placements in print, online, TV, and radio.
• Monitor media coverage and prepare detailed press reports and sentiment analysis.
• Handle crisis communication and reputation management with professionalism.

Marketing Communications:

• Plan and execute 360-degree marketing campaigns across digital, print, and event platforms.
• Collaborate with internal teams (sales, product, design) to align messaging with business objectives.
• Manage content creation for brochures, newsletters, social media, websites, and marketing collateral.
• Track campaign performance using analytics tools and prepare marketing ROI reports.
• Support in organizing events, trade shows, webinars, or product launches.

Digital and Social Media:

• Work closely with the digital team to amplify PR efforts through social media and paid campaigns.
• Oversee brand messaging and tone across all online channels.
• Ensure content is consistent with brand guidelines and storytelling strategy.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• 3–7 years of experience in PR, marketing communications, or media handling.
• Strong writing and storytelling skills, with the ability to craft compelling content for various audiences.
• Good understanding of digital marketing tools, trends, and platforms (e.g., LinkedIn, Instagram, SEO, Mailchimp).
• Excellent interpersonal skills to manage media relations and internal stakeholders.