Brief Requirements:Drive end-to-end PR campaigns for hospital launches and diagnostic GTMs as a support function
Thought leadership for founders and clinical team
Drive conversations in regional and national healthcare media for Tier 1 expansion
Build a strong story around clinical outcomes and managed care services
Create a consolidated personal branding plan for founders and clinical team (across online / offline / LinkedIn / media / op-eds)
Media narrative building around AI tech, transparent billing, and healthcare innovation
Position the brand as a category-defining, health-first platform that goes beyond insurance
Ensure recurring stories on mainstream, healthcare, startup media throughout the year, not just around fund-raise and product launches
Increase investor visibility and increased awareness among consumers (B2C)

Key Deliverables:

10+ Tier-1 media mentions in next 6 months
5+ thought leadership expert interviews (podcasts, news forums, offline discussions)
Featured authored articles of empanelled doctors across all healthcare-related media
Press release feature for all the hospital-related launches in the next 6 months on healthcare, startup media
Social mentions of brand & founders on media publications/journalists handles

Important Channels/Platforms:

Mainstream business media: Mint, Financial Express, The Economic Times, CNBC-TV1, Business Today, Money Control, Economic Times, TOI
LinkedIn: Thought leadership and hiring (ensure publications amplify the stories via their social channels)
Health-tech media: Inc42, YourStory, The Ken, The Morning Context, The CapTable
Podcasts: Blume Day One, WTF by Nikhil, their own devices

Agency Requirements:

Strong PR experience in healthcare or health-tech

Ability to drive media across mainstream business, startup, and healthcare publications
Comfort handling clinical outcomes data with care
Must support thought leadership content, podcast bookings, op-eds, founder positioning
Should align with the brand s tone: grounded, trust-building, clinical realism over hype

PR Agency professionals