PPC Specialist

• Build, manage, and optimize PPC and display advertising campaigns to drive lead generation, brand awareness, and top-of-funnel pipeline growth.

• Conduct keyword research and competitor analysis to refine campaign targeting and improve performance metrics like CTR, CPC, and conversion rates.

• Monitor campaigns continuously, leveraging GA4 and other analytics tools to track user behavior, attribution, and ROI.

• Prepare detailed reports on campaign performance, trends, and actionable insights to inform future strategy and ad spend decisions.

• Manage e-commerce performance and paid advertising metrics, ensuring accurate tracking and reporting.

• Collaborate with internal teams to implement digital marketing strategies and integrate campaigns with CRM systems.

• Explore and manage new advertising channels to expand reach and enhance customer experience.