Ad Strategy & Planning
Develop, execute, and optimize performance marketing campaigns on Google Ads and Meta Ads (Facebook & Instagram) with a focus on quality lead generation and ROI
Plan and manage monthly ad budgets, ensuring efficient allocation to maximize results and minimize CPL and CPC.
Design and implement full-funnel campaign strategies (awareness, consideration, conversion, retention).
Campaign Execution & Optimization
Regularly monitor, analyze, and optimize campaign performance using key metrics such as CTR, CPC, CPL, CPA, ROAS, and conversion rates
Conduct A/B testing on ad creatives, copy, landing pages, and audience segments to enhance performance
Suggest and implement improvements in ad copy and creative assets to boost engagement and conversions
Audience Targeting & Research
Conduct in-depth audience research and segmentation to identify and target high-value customer segments
Brainstorm and test new audience attributes and targeting strategies to expand reach and improve lead quality
Utilize AI-powered tools for campaign optimization, automated bidding, audience discovery, and ad creative generation to improve campaign efficiency and outcomes
Stay updated on the latest AI advancements in digital advertising and recommend new tools or processes for adoption
Create and present detailed performance reports (daily, weekly, monthly) with actionable insights for stakeholders
Track, analyze, and report on campaign KPIs, providing recommendations for continuous improvement
Work closely with design, content, and sales teams to align campaign messaging and creative direction
Ensure compliance with Google and Meta advertising policies and best practices
Required Skills & Qualifications
Minimum 2 years hands-on experience managing Google Ads, LinkedIn Ads and Meta Ads campaigns for lead generation
Strong knowledge of Meta Business Suite and Google Ads platforms, including campaign setup, audience segmentation, and event tracking
Proficiency in campaign budget planning, bid strategy management, and performance optimization to improve CPL and CPC
Experience with AI-driven ad optimization tools (e.g., AdCreative.ai, AdScale, Adzooma, Optmyzr) for automation and efficiency
Demonstrated ability to analyze data, generate reports, and make data-driven decisions
Excellent written and verbal communication skills; ability to suggest compelling ad copy and creative concepts
Up-to-date with the latest trends and best practices in digital marketing and measurement
Bachelor s degree or higher in Marketing, Business, or related field preferred1
Google Ads and/or Meta certification is a plus
Google Ads, Meta Ads Manager (Facebook & Instagram), LinkedIn Ads, Meta Business Suite
Google Analytics 4, Google Tag Manager, UTM Parameter Management
Data analysis: Excel/Google Sheets, Looker Studio/Tableau/Power BI (optional)
Strong analytical and creative problem-solving skills
Passion for digital marketing and continuous learning
Ability to thrive in a fast-paced, performance-driven environment

Performance Marketing Specialist

Job Description

Required Skills