Performance Marketing Specialist

Job Role & Responsibilities:

• Plan, execute, and optimize SALES-DRIVEN paid marketing campaigns across GOOGLE, META, and other digital platforms to drive customer acquisition and revenue growth.
• Manage campaigns across Search, Display, Video, Shopping, and Retargeting with a focus on maximizing ROAS.
• Handle end-to-end campaign management, including ad copy creation, keyword strategy, and bidding optimization.
• Continuously monitor and optimize campaigns for key metrics like ROAS, CPC, and CPA.
• Perform A/B testing for ad creatives, landing pages, and audience targeting to continually improve performance.
• Efficiently manage large-scale budgets to maximize results while meeting target KPIs.
• Analyze campaign performance and prepare detailed reports with actionable insights to improve ROI.
• Collaborate with cross-functional teams, including content, design, and product, to align campaigns with business goals.
• Ensure that campaigns align with user acquisition strategies for the app, integrating app-specific goals into overall performance marketing efforts.
• Leverage tools like Google Tag Manager (GTM) and Google Merchant Center (GMC) for advanced campaign tracking and product feed management.
• Stay updated on industry trends, algorithm changes, and new ad features to drive innovation in paid media campaigns.