Performance Marketing Manager

Own and manage the overall performance marketing budget, ensuring optimal ROI across channels

Plan and allocate quarterly and monthly budgets across Google Ads, paid social, affiliates, and experimentation initiatives

Manage and optimise Google Ads campaigns including Search, Display, YouTube, and Performance Max

Lead paid social campaigns across LinkedIn, Meta, X, and other relevant platforms

Build, scale, and optimise affiliate and partner marketing programs

Drive continuous A/B testing across ad copy, creatives, landing pages, bid strategies, and audience targeting

Monitor and improve key metrics including CPL, CAC, pipeline contribution, revenue impact, and channel ROI

Develop and present weekly and monthly performance dashboards with actionable insights

Collaborate with content, SEO, design, sales, and product marketing teams to improve messaging and conversion paths

Align paid acquisition strategies with GTM plans, product launches, and marketing calendars

Manage relationships with agencies, freelancers, and affiliate partners