Performance Marketing Manager

Key Qualifications:

• Experience :
• 5-7 years of hands-on experience in performance marketing with a proven track record in organic (SEO) and inorganic (PPC, LinkedIn Ads, Retargeting) lead generation.
• Significant experience with B2B IT companies, ideally within the Australian and US markets.
• Expertise in driving high-quality inbound leads and managing lead flow through Ads, email marketing, ABM, and other digital channels.

Skills & Expertise :

• Strong SEO knowledge and expertise in keyword research, on-page and off-page SEO strategies.
• Proficient in managing Google Ads (Search & Display), LinkedIn Ads, retargeting campaigns, and paid media optimization.
• Hands-on experience with email marketing tools (e.g., HubSpot, Mailchimp, Pardot, Marketo) to create and execute automated campaigns.
• Familiarity with ABM campaigns and tools to drive personalized marketing efforts.
• Strong analytical skills with the ability to interpret data and adjust strategies to maximize lead conversion and ROI.
• Knowledge of Latest Trends :
• Ability to stay current with the latest performance marketing trends, including SEO algorithm updates, advancements in paid media strategies, and best practices for ABM and email marketing.
• Strategic Thinking :
• Strong strategic mindset to develop long-term goals while driving tactical execution of daily performance marketing activities.
• Communication :
• Excellent communication skills with the ability to work cross-functionally and present campaign performance and insights to senior stakeholders.