Performance Marketing Manager

Key Responsibilities

• Strategize, execute, and manage paid campaigns across Google Ads, Meta (Facebook + Instagram), LinkedIn Ads , and WhatsApp Campaigns .
• Plan and optimize end-to-end campaign funnels, from ad creatives and targeting to landing pages and conversions.
• Set up funnel tracking and attribution systems for our new website using tools like Google Analytics, GA4, Meta Pixel , etc.
• Manage budgets and forecast ad spending to maximize ROI and achieve campaign goals.
• Perform competitor analysis to identify growth opportunities and areas for improvement.
• Collaborate with design, web, and content teams to align creatives and user journeys with campaign goals.
• Drive consistent ROAS through regular A/B testing, audience segmentation, and creative experimentation.
• Launch and monitor campaigns via WhatsApp Business Tools such as Gupshup, including flow-building and retargeting journeys.
• Regularly analyze performance metrics (CTR, CPC, CAC, ROAS, etc.) and report insights with data-backed recommendations.
• Explore new performance avenues and tools to improve efficiency and reach.

Requirements

• 3 5 years of experience in running full-funnel performance marketing campaigns.
• Proven track record of optimizing ROAS across Meta, Google, and LinkedIn.
• Hands-on experience with WhatsApp Business Platforms (Gupshup preferred) or similar tools.
• Strong understanding of analytics, attribution models, and funnel setup.
• Comfortable working cross-functionally and owning a performance strategy end-to-end.
• Previous experience in D2C, F&B, or e-commerce businesses is a strong plus.