Performance Marketing Manager

• Lead, drive and grow the online D2C business.
• Drive revenue through Facebook and Google Ads
• Drive PL through customer acquisition, retention, and growth of the business and a seamless customer experience online.
• Responsible for the entire funnel flow on the website for customers and ensuring a high conversion rate average order value.
• Work with marketing and creative teams to plan and develop online business plans and implementation.
• Research industry trends and analyze site metrics and related data to improve the conversion rate and business growth.
• Monitor site performance, speed, traffic, and conversion.
• Should analyse metrics on Google Analytics
• Create and manage methods for gathering and preserving online customer reviews.
• Lead the development and execution of comprehensive digital marketing strategies that resonate with target audiences and reflect the organizations brand voice.
• Plan, execute and measure experiments and optimize user funnels

Preferred candidate profile:

• 3-4 years of experience in managing D2C business, FMCG background would be an added advantage.
• Proven track record of scaling a brand or a business within this space.
• An inherent knack for customer delight, product, growth, and performance marketing across touchpoints.
• Proven track record of working with cross-functional teams.
• Resourceful, flexible, and hands-on in getting things done; problem solver.
• Graduate/ Post-Graduate in the field of Digital Marketing