Performance Marketing Manager

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Google, Meta, LinkedIn, and relevant performance channels.
• Own lead generation targets and drive measurable impact across the funnel with a strong focus on lowering cost per lead (CPL) and improving conversion rates.
• Identify and test new audience segments, ad formats, keywords, and landing experiences to drive growth.
• Translate business briefs into campaign strategies with clear structures, intent mapping, and performance benchmarks.
• Collaborate with design, content, and product teams to develop high-performing creative assets and test variations.
• Set up and manage analytics dashboards; monitor performance metrics, attribution models, and retargeting layers.
• Work closely with the sales team to improve lead quality feedback loops, lead scoring models, and MQL-SQL alignment.
• Explore and implement marketing automation and retargeting journeys for better nurture and conversion.

What We're Looking For

• 4-6 years of experience in performance marketing with proven results in lowering CPL and driving qualified leads at scale.
• Deep understanding of Google Ads, Meta Business Suite, LinkedIn Ads, and custom audience targeting strategies.
• Strong capability in structuring and optimizing campaigns across multiple objectives and funnel stages.
• Comfortable building and interpreting reports using Google Analytics, GTM, Looker Studio, CRM dashboards, etc.
• Demonstrated experience with A/B testing, keyword strategy, exclusion logic, and landing page optimization.
• A collaborative team player with the ability to work cross-functionally and influence outcomes.
• Self-starter mindset with a bias for action, experimentation, and continuous improvement.
• Good communication skills

Nice to Have

• Exposure to CRM and marketing automation tools (e.g., HubSpot, Zoho, MoEngage)
• Experience running campaigns across international markets or multi-location businesses
• Familiarity with SEO and how it complements performance channels
• Experience managing agency relationships or freelancers