Performance Marketing brief

Scope of Work:

• Channel Planning & Media Buying
• Meta (Instagram & Facebook)
• Google (Search, YouTube, Display)
• Campaign Execution
• Ad operations and management
• Tag management
• Google Analytics setup and reporting
• Strategy & Advisory
• Recommend optimal media mix
• Support full-funnel journey from awareness to conversion
• Budget:
• 2.5 Cr total target revenue
• Ad spends to be deployed over 5-6 months
• 4-7% budget allocated to website
• Remaining toward performance campaigns