What You BringExperience : 8+ years in performance marketing with specific focus on B2B technology services or SaaS solutions
Campaign Management : Proven success managing substantial ad budgets across LinkedIn, Google, Meta, and programmatic platforms for global audiences
B2B Marketing : Deep understanding of complex B2B buyer journeys, enterprise sales funnels, and lead generation strategies for technology services
Technical Proficiency: Hands-on expertise with:
Campaign platforms : Google Ads, LinkedIn Campaign Manager, Meta Ads Manager
Analytics tools : Google Tag Manager, Google Analytics 4, HubSpot/Zapier integrations
Marketing tech : UTM Builders, Hotjar, VWO, SEMrush, Ahrefs, Supermetrics
Data Analysis : Excellence in campaign data analysis, multi-touch attribution modeling, and ROI tracking methodologies
Conversion Optimization : Experience with landing page CRO, working knowledge of HTML/CSS, and collaborative skills with web/design teams
Audience Strategy : Expertise in lookalike audiences, custom audience development, and audience expansion tactics
Compliance Knowledge : Comprehensive understanding of international privacy regulations, ad account governance, and platform policies
What Sets You ApartExperience with LinkedIn Sales Navigator, Google Optimize, or enterprise-grade programmatic DSPs
Proficiency with marketing automation tools like Zapier, Clearbit, or Mutiny
Expertise in integrating email nurturing workflows within holistic performance marketing strategies
Experience marketing complex B2B technology services with long sales cycles
Background in account-based marketing (ABM) approaches for enterprise clients

Performance Marketing & Ads Manager

Job Description

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