Pay Per Click Specialist

Roles and Responsibilities:

• PPC Campaign Execution: Build, launch, QA, pace, and optimize PPC campaigns on platforms like Google and LinkedIn, aligned with demand generation goals (MQLs, SQLs, pipeline, ROAS/CAC targets).
• Testing & Optimization: Run structured A/B tests on ad variations, landing pages, audiences, and keywords; document learnings to improve efficiency and conversion rates.
• Performance Management: Optimize campaigns via keyword/query mining, match-type strategy, ad copy iteration, landing page recommendations, bid/budget adjustments, and audience refinement.
• Playbook Development: Operationalize repeatable PPC playbooks and standards for campaign scalability and broader product marketing activation.
• Cross-Functional Collaboration: Partner with demand generation, product marketing, web/SEO, and marketing operations teams to align messaging, offers, audience strategy, and conversion paths.
• Measurement & Data Quality: Ensure tracking and tagging accuracy (UTMs, conversion actions), monitor data quality, and coordinate fixes with analytics partners.