Paid Media Specialist

Key Responsibilities:

1. Strategy Development & Execution

• Partner with the PPC Director and clients to develop comprehensive performance marketing strategies aligned with business goals.
• Ensure campaigns are executed according to plan, meet defined KPIs, and follow best practices across platforms (Google, Meta, Programmatic, etc.).
• Translate client objectives into actionable plans and performance roadmaps.

2. Campaign & Account Management

• Lead day-to-day campaign execution including planning, optimization, reporting, and performance tracking.
• Maintain accountability for on-time, in-budget delivery of all campaign activities.
• Regularly review and optimize campaign structures, bid strategies, targeting, and creatives to maximize efficiency.

3. Client Communication & Relationship Management

• Act as the subject matter expert (SME) and primary point of contact for clients on performance-related discussions.
• Lead weekly and monthly client meetings, performance reviews, and strategic planning sessions.
• Build and sustain strong client relationships through proactive communication and delivery excellence.

4. Cross-Functional Collaboration

• Work closely with Account Directors to identify and drive account growth opportunities.
• Collaborate with Client Servicing and cross-channel teams (SEO, Social, Analytics, Creative) to ensure strategic alignment and integrated delivery.
• Share insights and learnings across teams to drive innovation and elevate digital performance maturity.

5. Reporting & Insights

• Deliver regular and ad hoc reports with actionable insights demonstrating campaign impact and opportunities for improvement.
• Use tools such as Google Analytics, Google Data Studio, and platform-specific dashboards to analyze data and generate recommendations.