Operations & Enablement Specialist

As a Marketing Platform Enablement Specialist, you'll play a key role in ensuring our marketing teams have seamless access to the platforms, tools, and data they need to operate efficiently and compliantly. Unlike enterprise governance or architecture roles, this position is deeply rooted in marketing operations execution—providing hands-on support for tool access, platform usage, and campaign enablement.

You'll serve as an administrator and operational enabler across platforms like Salesforce Marketing Cloud, OneTrust, Seismic, Adobe, and other tools in our marketing technology stack. You'll also support integration requirements with systems such as Salesforce CRM (U.S.) and SAP S4/C4C (Europe) and help identify opportunities to improve platform utilization and reduce friction.

This role is embedded in the Marketing Operations & Enablement team but maintains close collaboration with the centralized technology team to align on governance policies and technical direction.

Where You'll Make an Impact

Platform Access & Administration

• Administer key marketing tools, including provisioning, deactivation, and role configuration for Salesforce Marketing Cloud, Seismic, OneTrust, and Adobe platforms.
• Ensure compliance with internal security protocols and external privacy regulations (e.g., GDPR, CCPA).
• Act as the first point of contact for platform access and configuration needs within the marketing team.

Campaign & Compliance Enablement

• Support setup and configuration of cookie banners, email preferences, and privacy options using OneTrust and related tools.
• Ensure accurate preference management across the tech stack, working closely with legal, IT, and governance partners.
• Maintain alignment with compliance best practices while ensuring campaign teams can move quickly and confidently.

Integration & Operational Support

• Gather business requirements and support data integrations across platforms—such as SFMC to Salesforce (U.S.) or S4/C4C (Europe).
• Collaborate with IT and CRM owners to ensure seamless data flow and correct execution of cross-system integrations.
• Escalate system needs or risks to the Marketing Operations Director for broader governance coordination.

Utilization Reporting & Insight Generation

• Create and maintain dashboards in Power BI to track platform usage, campaign performance, and tool adoption.
• Identify underutilized tools or features and surface opportunities to optimize or consolidate platforms.
• Report insights to the Director of Marketing Operations & Enablement for business decision-making and governance engagement.

Enablement & Operational Efficiency

• Serve as a subject matter expert and internal consultant to marketing teams for supported platforms.
• Identify inefficiencies and recommend automation or system improvements to reduce manual effort and speed up execution.
• Stay current on new platform features and industry best practices; share knowledge with peers and stakeholders.

What You Bring

Technical Strengths

• 3–5+ years of experience in marketing operations, MarTech administration, or digital campaign enablement roles.
• Hands-on experience with marketing execution platforms such as Salesforce Marketing Cloud, Seismic, OneTrust, and Adobe.
• Familiarity with CRM platforms like Salesforce and SAP S4/C4C.
• Intermediate Power BI skills to build dashboards, automate reporting, and surface actionable insights.
• Understanding of integration workflows, API-based data exchanges, and campaign data flows across systems.

Collaboration & Communication

• Detail-oriented problem solver with a systems mindset and a passion for enabling others.
• Strong communicator who can collaborate across marketing, IT, privacy, and centralized tech teams.
• Comfortable working in a matrixed environment with direct and dotted-line reporting relationships.