MPD-Acute Professional

Key Responsibilities:

• Strategic Marketing: Develop and execute marketing plans for assigned brands, ensuring alignment with overall business objectives and market share growth.
• Point-of-Sale Growth: Drive growth of Big & Focus Rx brands at chemist outlets and retail points.
• Brand Detailing: Plan and implement effective Rx brand detailing programs at chemist level.
• Stakeholder Engagement: Build strong support from chemists with trade marketing initiatives and coordination with stakeholders.
• Campaign Development: Translate insights from retail, chemists, HCPs, consumers, and stakeholders into impactful marketing campaigns.
• Collaboration: Work with internal teams and external agencies to implement campaigns across multiple channels, including retail, chemists, and hospitals.
• Performance Monitoring: Track and measure campaign performance, making data-driven adjustments to improve results.
• Sales Alignment: Align field-level activities with sales strategies and goals in collaboration with sales teams.
• Program Effectiveness: Monitor and evaluate field-level programs, providing recommendations for improvement.
• Data Analysis: Analyze marketing performance data to generate actionable insights for future campaigns.
• Business Development Support: Collaborate with business development teams to build business cases for new products and initiatives.
• Market Awareness: Stay updated on industry trends, competitor activities, and market dynamics to support strategic decisions.
• Relationship Management: Build and maintain strong relationships with internal teams, external agencies, chemists, retailers, and other stakeholders.
• Cross-Functional Coordination: Work with Sales, Medical Affairs, and Regulatory teams to ensure progress and alignment with business objectives.