Modern Trade Sales Manager

• Lead sales operations across channels and accounts, ensuring consistent sales growth.
• Plan, forecast, and deliver on sales targets (volume/revenue/growth) at the geography/channel/account/product levels.

1. Channel & Distributor Management:

• Ensure efficient distribution coverage in the territory by expanding the distribution footprint.
• Recruit, appoint, and manage channel partners/distributors to align with business goals and ensure healthy ROI.
• Maintain relationships with trade partners to improve in-store presence, Share of Shelf (SOS), and drive promotions.

2. Sales Team Management:

• Guide and monitor the sales team and third-party merchandising teams to achieve sales objectives.
• Ensure sales enablement through Distributor Management Systems (DMS) and Sales Force Automation (SFA).
• Train and motivate the sales team to enhance performance and efficiency.

3. Key Account Management (Modern Trade)

• Manage key retail accounts ( D-Mart, Reliance , Metro, Walmart) and ensure seamless order execution.
• Negotiate with Regional buying managers and ensure prompt Purchase Order (PO) generation and fulfilment.
• Conduct trade activations, manage promotions, and ensure stock availability to meet 100% fill rates.