Media Measurement Analyst

KEY ACCOUNTABILITIES

Search, Media Campaign Measurement Analysis (70% of time):

• Develop customer marketing recap presentations with emphasis on direct customer data.
• Lead and participate in key customer and internal meetings.
• Foster strong working relationships with sales and marketing teams at General Mills and with customers.
• Manage internal scorecarding and marketing mix (MM) analysis on behalf of the customer team, ensuring data accuracy and business context.
• Validate ROAS (Return on Ad Spend)/ROI and spend calculations provided by external partners.
• Calculate total ROAS to provide a broader perspective.
• Create campaign recaps summarizing digital spend and effectiveness.
• Analyze key KPIs related to media and spending tactics to evaluate performance.
• Take ownership of summarizing performance and providing visibility to the customer brand team.

Building Stakeholder Relationships (20% of time):

• Establish yourself as a Subject Matter Expert (SME) on multiple fronts.
• Understand client/customer requests and provide holistic solutions.
• Recommend and influence changes to processes and procedures.
• Explore business development opportunities and translate them into tangible results.
• Communicate challenges assertively and constructively.
• Work collaboratively with teams to achieve high-quality results.
• Deliver articulate and comprehensive presentations.
• Maintain strong partnerships with agencies and media data vendors.

Continuous Improvement & Project Management (10% of time):

• Uphold Turnaround Time (TAT) through process awareness and clear stakeholder communication.
• Apply a Continuous Improvement (CI) mindset to drive better outcomes in project processes.
• Manage multitasking across communications, project delivery, and stakeholder engagement.

MINIMUM QUALIFICATIONS

• Full-time graduation from an accredited university.
• Bachelor's degree required.
• 3–6 years of relevant experience in business reporting, analytics, and visualization (preferably in the CPG or related industry).
• Preferred experience in data modeling and working with cross-functional teams.

PREFERRED QUALIFICATIONS

• Master's degree in Business Management, Digital Media Marketing, Retail, or Digital Spend Analysis.
• 5–8 years of experience in business reporting, analytics, and visualization in CPG or a similar industry.
• Hands-on experience with:
• Digital media spend analysis
• Campaign reviews
• Collaboration with ad agencies
• Strong history of cross-functional collaboration.