Key Responsibilities:

1. Strategic Media Planning and Execution:

Develop comprehensive media strategies that align with clients marketing objectives and budgets.
Integrate offline (TV, radio, print, OOH) and digital media (social, search, programmatic, content) for cohesive campaigns.
Stay updated with industry trends, tools, and best practices to optimize media investments.

2. Team Leadership and Collaboration:

Lead, mentor, and manage a team of media planners, buyers, and analysts.
Foster cross-departmental collaboration to ensure alignment between creative, account management, and media teams.
Conduct regular training sessions to enhance team expertise in emerging media trends and tools.

3. Client Management:

Serve as the primary media advisor for key clients, offering insights and recommendations tailored to their business goals.
Present strategic media plans, campaign performance reports, and optimisation strategies to clients.
Build and nurture long-term client relationships through trust and consistent delivery of results.

4. Media Buying and Vendor Negotiations:

Oversee media buying processes, ensuring cost-effectiveness and ROI for clients.
Establish and maintain strong relationships with media vendors, platforms, and partners.
Negotiate competitive rates, added value placements, and innovative solutions.

5. Performance Analysis and Reporting:

Monitor and analyse campaign performance across offline and digital channels.
Use data-driven insights to refine strategies and recommend optimisations.
Prepare and present comprehensive performance reports to internal stakeholders and clients.

6. Budget Management:

Required Skills and Qualifications:

Experience:

15+ years of experience in media planning, buying, or strategy within an advertising agency or related industry..

Expertise:

Strong knowledge of traditional (TV, radio, print) and digital media platforms (search, social, programmatic, etc.).
Proven track record in managing multi-million-dollar media budgets.

Media Head