Marketing Manager - India Hiring

About the Role:

We re looking for a hands-on, strategic Marketing Manager with a proven ability to generate 500+ qualified leads/month through integrated campaigns. The ideal candidate will have deep experience in EdTech or IT training, be process-oriented , and bring a builder s mindset to scale campaigns, tools, and teams. You ll work in a high-impact, startup-style environment with autonomy, ownership, and direct influence on growth.

Key Responsibilities:

1. Lead Generation & Campaign Management

• Own monthly lead generation targets via inbound and outbound channels.
• Build full-funnel campaign strategies using SEO, SEM, email, paid ads, events, and webinars.
• Optimize campaigns through segmentation, A/B testing, retargeting, and remarketing.

2. Digital Marketing Execution

• Plan and manage high-performing campaigns across:
• Email Marketing : Workflows, nurture journeys, newsletters via ActiveCampaign/Mailchimp .
• Paid Media : Google Ads, LinkedIn Ads, Meta Ads.
• Social Media : Organic and sponsored content across key platforms.
• Retargeting/Remarketing : Drive conversions from warm audiences and drop-offs.

3. Event & Webinar Marketing

• Promote live and on-demand webinars, masterclasses, and skilling events.
• Maximize registrations and attendance through campaign orchestration and follow-up automation.

4. Agency & Martech Ownership

• Manage digital agencies for ad campaigns, SEO, and lead-gen performance.
• Recommend and implement best-in-class marketing tools for automation, analytics, and CRM integration.
• Stay ahead of martech trends and optimize tech stack for scalability.

5. Team Building & Cross-Functional Alignment

• Build and lead a small, high-performing marketing team in Noida.
• Align with sales, product, SEO, and training teams to ensure campaign success.
• Create SOPs, dashboards, and reporting mechanisms for marketing operations.

6. Market Understanding & Messaging

• Understand Microsoft, AWS, Cisco, and related certification ecosystems.
• Tailor content and messaging to buyer personas: IT professionals, L&D leaders, and team managers.

7. Performance Analytics & Reporting

• Track daily/weekly campaign metrics using tools like GA4, HubSpot, ActiveCampaign, and ad platforms.
• Present actionable insights and campaign ROI to leadership.

Requirements:

• 8-10 years of B2C/B2B marketing experience, ideally in EdTech or IT training.
• Strong command over inbound and outbound lead generation channels.
• Track record of achieving 500+ MQLs/month through integrated campaigns.
• Experience managing marketing agencies and bringing new tools into the marketing stack.
• Hands-on experience with:
• Active Campaign/Mailchimp for email marketing automation
• Google Ads, Meta Ads, LinkedIn Campaign Manager (paid media)
• Google Analytics 4, Tag Manager (analytics)
• Strong team management, communication, and analytical skills.
• Ability to thrive in a startup-style culture fast-paced, agile, and ownership-driven.
• Bachelors in Marketing or related field. MBA preferred.

What You'll Get:

• A front-row seat in driving growth for a global EdTech brand in India.
• Startup agility with enterprise credibility best of both worlds .
• Exposure to global campaigns, international stakeholders, and enterprise skilling trends.

Note: This is a full-time, in-office role based in Noida . Remote or hybrid work is not available for this position.

Role: Performance Marketing Manager

Industry Type: IT Services & Consulting

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate

PG: MBA/PGDM in Marketing