Marketing Manager - Hospitality & Real Estate

Key Responsibilities:

Marketing Strategy & Planning:

• Develop and implement annual and project-specific marketing plans.
• Position brands and projects effectively against competitors.
• Manage marketing budgets and ensure ROI optimization.

Hospitality Marketing:

• Drive room bookings, banquet sales, F&B promotions, and seasonal campaigns.
• Coordinate with operations and revenue management for pricing and promotions.
• Manage OTA campaigns, website content, and online reputation.
• Plan promotional events, partnerships, and influencer collaborations.

Real Estate Marketing:

• Execute launch campaigns for residential and commercial projects.
• Generate qualified leads via digital and offline channels.
• Coordinate site branding, brochures, hoardings, walk-throughs, and model flats.
• Liaise with brokers, channel partners, and sales teams.

Digital & Performance Marketing:

• Oversee digital campaigns: Google Ads, Meta, LinkedIn, portals, SEO, SEM.
• Manage website, CRM integrations, landing pages, and lead funnels.
• Track campaign performance and optimize CPL, CAC, and conversion rates.

Branding & Communication:

• Maintain brand guidelines across marketing collateral.
• Develop creatives, brochures, videos, presentations, and PR content.
• Coordinate with advertising, digital, and PR agencies.

Market Research & Analytics:

• Conduct competitor analysis and market research.
• Track KPIs, prepare MIS reports, and present insights to management.
• Monitor customer feedback, reviews, and market trends.