Marketing Manager-Diabetic Task Force

Key Responsibilities

• Brand Strategy & Positioning: Develop and implement marketing strategies for Insulin and Injectable brands to drive market share, brand recall, and sales growth.
• Market Analysis: Conduct in-depth analysis of diabetes therapy trends, competitors, customer behavior, and market potential to identify growth opportunities.
• Product Lifecycle Management: Oversee the entire product lifecycle from launch to maturity, ensuring continuous performance tracking and innovative promotional tactics.
• New Product Launches: Plan and execute successful launches of new Insulin or Injectable products, including positioning, messaging, and promotional campaigns.
• Promotional Strategy: Design and implement scientifically driven marketing campaigns, visual aids, digital content, CME programs, and engagement plans for healthcare professionals (HCPs).
• KOL Engagement: Build and maintain strong relationships with top diabetologists, endocrinologists, and medical experts to enhance product advocacy.
• Cross-functional Collaboration: Coordinate with sales, medical affairs, regulatory, and supply chain teams to ensure seamless execution of marketing strategies.
• Sales Team Support & Training: Develop communication materials, product manuals, and conduct training programs for field teams to enhance product knowledge and marketing effectiveness.
• Budget & ROI Management: Prepare annual marketing budgets, monitor expenditure, and ensure optimal ROI on marketing initiatives.
• Digital & Patient Engagement: Integrate patient awareness and education programs using digital platforms and social media to enhance therapy adherence and brand trust.

Key Performance Indicators (KPIs)

• Market share growth in Insulin & Injectable segment
• Achievement of brand sales targets
• Successful product launches and campaign effectiveness
• KOL engagement and retention metrics
• ROI on marketing spends

Qualifications & Experience

• Education: B.Pharm / M.Pharm / B.Sc. (Life Sciences) with MBA/PGDM in Marketing preferred
• Experience: 8–12 years in pharmaceutical marketing, with at least 3–5 years in Diabetes / Insulin / Injectable segment