AC

Marketing Manager

Mumbai ₹4-13 LPA Posted 18 Jul 2025

FULL TIME

Video Editing

Content Creation

Budget Management

Script Writing

Project Management

Product/Brand Management and Development (Brand plans & launch)
Category understanding & Market Research for NPI (Non Rx category)
Influencer Marketing (OTC & Sports) Communication & customer conversion plans
Planning & executing ATL & BTL activities at brand/product level
Conceptualizing Marketing & Sales communications for brand awareness/
market development (Product booklets, brochures, danglers, teasers,banners, literatures leaflets, collateral content writing, dealer boards etc.)
Planning ATL/BTL Promotion Calendar and ensuring execution to its perfection
Competitors activities - monitoring, tracking & benchmarking
Regular field visits & meeting retailers & influencers to comprehend business requirement and understanding market dynamics
Brainstorming innovative and creative promotion strategies
Measuring and tracking performance for all brand initiatives
Training & development to Field force on Marketing Communications
Preparing business plan for every portfolio and ensuring profitability for each vertical