SHSharda Consultancy Services
Marketing Executive - Airlines PPC Expert
Gurgaon ₹3-5 LPA Posted 25 Sept 2025
FULL TIME
Keyword Research
campaign optimization
Job Description
- Manage and optimize Google Ads PPC campaigns specifically for the airlines and travel industry to drive qualified traffic and maximize ROI.
- Develop and implement strategic PPC plans aligned with marketing goals and business objectives.
- Conduct keyword research, ad copywriting, bid management, and budget allocation to maximize campaign performance.
- Monitor campaign performance regularly, analyze data, and generate reports to provide actionable insights.
- Collaborate with marketing, sales, and creative teams to align PPC strategies with broader marketing campaigns.
- Stay updated on industry trends, PPC tools, and airline travel market dynamics to keep campaigns competitive.
- Identify new opportunities to expand reach and improve customer acquisition through PPC.
- Manage multiple campaigns simultaneously, ensuring timely execution and adherence to budget.
- Work closely with analytics teams to track conversions and fine-tune campaigns based on data insights.
- Communicate campaign performance and recommendations to stakeholders and senior management.