Marketing Executive

Responsibilities:

Lead Research & Database Management

• Research, track, maintain, and regularly update leads while ensuring accurate records in the lead generation database.

Outbound Calling & Business Development

• Make outgoing calls to prospects to generate new business opportunities and expand the sales pipeline.

Lead Qualification

• Contact and engage prospects to qualify leads based on business needs and sales readiness.

Email Marketing & Prospect Outreach

• Execute direct email marketing campaigns targeted at key clients and prospective customers.

Market & Client Research

• Conduct client and market surveys to gather information and identify potential leads and opportunities.

Product & Service Knowledge Development

• Develop and maintain strong knowledge of the company's products and services to effectively support sales conversations.