Marketing Executive

Job Description:

• Revenue Management: Plan, evaluate, implement, and continuously improve all processes of Revenue Management & Yield Management to optimize OTA (Online Travel Agency) performance.
• Hotel Inventory Distribution: Independently implement appropriate hotel inventory distribution strategies; maintain accurate rates and inventory allotments in the RMS/GDS/CRO and property PMS to promote rate parity across all booking channels.
• Business Strategy & Opportunity Recognition: Work with business strategies to identify and capitalize on potential opportunities for growth.
• Sales & Pricing Strategies: Develop, monitor, and adjust sales and pricing strategies; conduct competitive and demand analysis.
• Inventory Management: Manage online and offline inventory while balancing the organization's core business requirements.
• Revenue Maximization: Maximize revenue opportunities to achieve stretched targets and manage sales and cash flow in a result-focused environment.
• OTA Platform Deals: Ensure competitive deals with OTA platforms, including commission, PLB, MIB, etc.
• Data Analysis: Work with competitive sets, third-party partners' data, and internal data to identify revenue opportunities and challenges at specific properties.
• OTA Page Management: Maintain property pages on OTA platforms with standout hotel descriptions, captivating photos, USPs, and other necessary information.
• Guest Reviews Management: Manage guest reviews and maintain 90%+ ratings on OTA platforms for business generation and visibility.
• Client Relationship Management: Liaise with OTA companies and maintain strong client relationships; resolve conflicts between OTA agents and customers.
• New OTA Platforms: Continuously search for new OTA platforms, assess their suitability, and onboard them for new business opportunities.
• Collaboration & Liaison: Work with other functional departments and resorts for smooth functioning.
• Reporting & Forecasting: Prepare daily, weekly, and monthly MIS reports; handle annual budget preparation and provide top-line room revenue hotel forecasts.
• Ad-hoc Responsibilities: Perform other ad-hoc duties as assigned by senior management.

Key Requirements:

• Knowledge: Sound knowledge of OTA platforms, Revenue Management, Channel Managers, and PMS.
• Communication: Strong communication skills, able to clearly convey ideas and results.
• Analytical Skills: Ability to review numbers, analyze performance, and draw conclusions for improvement.
• Organizational Skills: Excellent organizational skills, attention to detail, and ability to manage multiple initiatives and priorities simultaneously.
• Work Environment: Ability to work effectively in a fast-paced environment and thrive under pressure.
• Self-starter: Initiative-driven and confident in taking ownership of tasks.
• Technical Skills: Strong proficiency in Microsoft Excel and relevant systems.