Marketing Automation Specialist

Job Responsibilities:

• Implement and manage marketing automation initiatives using our instance of Salesforce Marketing Cloud, ensuring seamless execution of emails, forms, journeys, automations, and Cloud Page landing pages.
• Utilize basic creative services skills, including Photoshop and Illustrator, for image resizing and minor edits, in addition to leveraging Canva.com or Adobe Express for straightforward creative tasks.
• Ensure marketing campaigns are executed with minimal layers, promoting efficiency and agility in campaign deployment.
• Report directly to the Omnichannel Leader/Manager of Channel Activation, contributing to the overall success of our digital marketing efforts.
• Participate in the continuous improvement of our marketing automation processes, adopting innovative solutions and practices to enhance campaign effectiveness.
• Support the team in achieving client success, working collaboratively to exceed expectations and deliver superior solutions.

Key Competencies & Qualifications:

• Education: Bachelor's degree in business, marketing, or a similar discipline.
• Experience: 2-4 years in marketing automation or related fields, with a preference for candidates familiar Salesforce Marketing Cloud.
• Strong communication skills, with the ability to interact directly and effectively with stakeholders.
• Resourceful, critical thinker with a proactive approach to problem-solving.
• Basic knowledge of creative services, including Photoshop, Illustrator, Canva.com, or Adobe Express.