Marketing Automation – Leads Management

• Perform daily monitoring of online marketing campaigns and 'contact us' / 'connect with an expert' requests from corporate websites.

• Work closely with website and marketing automation teams to refine the lead management process, including regular performance assessments.

• Document and socialize the end-to-end lead management process from initial prospect capture through nurturing and hand-off to sales.

• Assess and recommend methods to optimize and streamline the lead process.

• Track and measure the number of new leads and engagement across existing and new accounts; make recommendations and take actions for growth.

• Produce lead/opportunity reports and monthly dashboards showing lead progress, conversion rates, cost per lead, and revenue attribution.

• Leverage marketing automation, Salesforce.com, and other tools to execute and track program success.

• Quality check leads in SFDC to ensure sales teams are actively working the leads provided.

• Collaborate with marketing and sales to identify when a lead is sales-ready based on scoring, demographic, and behavioral factors.

• Ensure the marketing automation & SFDC sync is streamlined and operational, coordinating with tech teams as needed.

• Assign sales-qualified leads to the appropriate salesperson; route other inquiries to relevant departments or address directly.