Marketing Automation Email Specialist

• Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform.

• Ensure responsive/mobile email, landing page, and form designs meet Gallagher brand standards and are cross-browser/device compatible.

• Build and execute test strategies, including A/B and multi-variant testing, to drive qualified traffic and revenue.

• Support execution of marketing campaigns, including campaign flow builds, email creation, landing page/form creation, and media placement tracking.

• Support automated lead generation programs and understand lead scoring/nurturing as it relates to campaigns.

• Report on critical email and marketing automation campaign metrics.

• Serve as Subject Matter Expert on marketing automation best practices, email deliverability, campaign execution, and data integrity.

• Follow internal workflows, QA processes, and coordinate across time zones to meet SLAs.