Marketing Analyst

Marketing Campaign Management

• Streamline processes for efficient running of digital campaigns.
• Track, measure, and analyze the results of marketing campaigns.
• Publish ROI analysis and performance reports for all campaigns.

Data Analysis & Reporting

• Build user-friendly reports and dashboards to support decision-making.
• Automate workflows to ensure timely lead management.
• Perform data visualization to enable easy consumption of insights by senior management.

CRM & Marketing Tech Management

• Manage Salesforce, HubSpot, and related marketing technology tools.
• Ensure accurate lead updates in CRMs for follow-up action.
• Enable campaign owners with tools, reports, and dashboards for real-time visibility.

Strategic Insights & Recommendations

• Analyze campaign performance and provide recommendations to improve ROI.
• Connect data insights from marketing campaigns, trends, and consumer behavior to business objectives.