Responsibilities

Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals.
Design and execute strategies for New User Acquisition as well as user retention.
Design and execute the CLM journeys to improve conversions, subscription renewals
Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users
Develop co-branded marketing strategies with our content partners to showcase success and milestones.
Directing, planning, and assisting creative production with budget management.
Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions

Technical Responsibilities :

Plan and deliver CRM strategies to increase loyalty and retention.
Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives.
Collaborate with online, offline channels & IT to get customer data.
Strategize, Design, and implement cross-sell, and up-sell models
Use data and testing to optimize and improve the content and targeting for all customer communications.
Define, report on, and optimize key metrics

Requirements

Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management
Experience building content strategies for brands
Experience building, executing, and scaling cross-functional marketing programs
Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics
Consumer tech start-up background preferred
Past experience with marketing to international customers is a big plus
Any experience in CRM tools such as clevertap, MoEngage, airship, etc.
Solid understanding of consumer messaging and brand reputation.
Strong interpersonal/communication skills and a high level of strategic thinking.
Superior writing, research, presentation, and project management skills.
Broad understanding of and passion for the sports and fashion/entertainment industry.
Strong written and verbal, presentation and organizational skills
Good data analytics hands-on experience with consumer analytics tools
Accomplished a range of skills from strategic thinking to creative and detailed execution
Experience in re-engagement and remarketing
Familiar with Retail & E-Commerce process & systems

Manager / Senior Manager - CRM Marketing