VI

Manager - Programming Strategy & Insights, Star Pravah

Mumbai ₹15-28 LPA Posted 5 Mar 2026

FULL TIME

Mining

Sociology

Qualitative Research

Networking

Analytical

Collaborate with internal stakeholders on topics and filters to define objectives and set deliverables.
Pull and interpret data from sources available for new show launches, on-going tracks, marketing campaigns etc.
To commission and undertake qualitative research assignments for new and ongoing shows & campaigns
To understand the consumer- his/ her behavior, desires, pains and aspirations from all possible sources, including field research; generating insights and applying them to shows to create higher stickiness and most loved characters.
Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behavior that will help sharpen the team s consumer understanding
Analysing consumer feedback, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams
Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams
To work on projects and/ problems statements that can potentially impact storytelling