Manager - Programming Strategy & Insights

Key Responsibilities

Programming & FPC Management

• Independently manage weekly FPCs (Fixed Point Charts) for assigned FTA movie channels, ensuring accuracy and timely delivery.
• Ensure adherence to programming guidelines and evolving processes.
• Develop programming plans to maximize audience engagement and optimize movie library utilization.

Data Analysis & Insights

• Analyze viewership data, competitor performance, macro trends, and industry reports.
• Generate consumer insights to support content selection and scheduling decisions.
• Track key business health metrics and performance indicators to monitor growth levers.
• Identify opportunities and challenges in the programming slate and recommend optimization strategies.

Content Strategy Support

• Align title selection, content mix, and scheduling with target audience preferences.
• Leverage ratings data and audience segmentation insights to refine programming strategy.

Cross-Functional Collaboration

• Partner with Marketing, Creative Communications, PRS, Ad Sales, and Brand Solutions teams to deliver AOP-aligned outcomes.
• Contribute to internal presentations, performance reviews, and leadership decks.
• Drive continuous improvement in programming workflows, reporting tools, and MIS systems.