Manager Performance Marketing

Key Responsibilities

• Own and scale customer lifecycle marketing and retention strategies
• Develop and execute end-to-end campaigns on Meta & Google Ads, optimized for direct response and conversions
• Optimize campaigns with a focus on ROAS, CAC, and scalable, profitable ad sets
• Analyze performance funnels, identify drop-offs, and run experiments to boost outcomes
• Design and implement retention initiatives to increase engagement, repeat purchases, and reduce churn
• Collaborate with creative teams to develop high-converting ad creatives and landing pages
• Set up pixel event tracking and UTM tagging for precise attribution
• Prepare detailed weekly and monthly performance reports with insights and strategic recommendations

Qualifications

• Minimum 7 years of experience in performance and retention marketing
• Proven track record in scaling D2C e-commerce brands via Google & Meta Ads
• Strong command of key metrics like ROAS, LTV, AOV, CAC, and conversion rates
• Hands-on expertise with tools like Meta Ads Manager, Google Ads, Google Analytics , and CRMs such as MoEngage or CleverTap
• Experience with product catalogs, dynamic ads , and retargeting campaigns
• Excellent analytical and data interpretation skills