Manager- Paid Media

Key Responsibilities:

Strategy Development & Execution

• Partner with PPC Directors and clients to develop data-driven performance marketing strategies aligned with business objectives.
• Ensure campaigns meet defined KPIs, follow best practices, and are optimized for efficiency across platforms (Google, Meta, Programmatic).
• Translate client goals into actionable plans and performance roadmaps.

Campaign & Account Management

• Lead day-to-day campaign execution, including planning, optimization, reporting, and performance tracking.
• Maintain accountability for timely and budget-compliant delivery of campaigns.
• Continuously improve campaign structures, bid strategies, targeting, and creatives.

Client Communication & Relationship Management

• Serve as the SME and primary client contact for performance marketing discussions.
• Lead client meetings, performance reviews, and strategic planning sessions.
• Build and sustain strong client relationships through proactive communication and delivery excellence.

Cross-Functional Collaboration

• Collaborate with Account Directors and cross-channel teams (SEO, Social, Analytics, Creative) to ensure strategic alignment.
• Share insights and learnings across teams to drive innovation and enhance performance maturity.

Reporting & Insights

• Deliver regular and ad hoc reports with actionable insights on campaign performance.
• Utilize tools such as Google Analytics, Google Data Studio, and platform dashboards to analyze data and recommend optimizations.