VIViacom18
Manager - Key Accounts(Influencer Marketing)
Cochin / Kochi / Ernakulam ₹5-10 LPA Posted 3 Mar 2026
FULL TIME
Key Account Management
strategic partnerships
Business Administration
Sales Planning
Job Description
Key Responsibilities:
- Develop annual and quarterly strategic account plans for regional brands, setting revenue, margin, and penetration targets by category and campaign type.
- Identify, build, and pitch scalable influencer packages (cross-platform creator bundles, seasonal IPs, category solutions) aligned with brand growth priorities.
- Translate client brand/category strategies into influencer marketing roadmaps (launch, consideration, advocacy, social commerce) for each regional brand.
- Collaborate with internal influencer/creator teams to curate the right mix of macro, micro, and nano creators by category, audience, region, and platform.
- Lead commercial and legal negotiations with regional brands, covering scope, rate cards, package pricing, SLAs, usage rights, exclusivities, and cancellation terms.
- Explore opportunities to integrate Adex with JHS & JS products for future growth.