VI

Manager - Key Accounts(Influencer Marketing)

Viacom18
Cochin / Kochi / Ernakulam5-10 LPA Posted 3 Mar 2026
FULL TIME
Key Account Management
strategic partnerships
Business Administration
Sales Planning

Job Description

Key Responsibilities:

  • Develop annual and quarterly strategic account plans for regional brands, setting revenue, margin, and penetration targets by category and campaign type.
  • Identify, build, and pitch scalable influencer packages (cross-platform creator bundles, seasonal IPs, category solutions) aligned with brand growth priorities.
  • Translate client brand/category strategies into influencer marketing roadmaps (launch, consideration, advocacy, social commerce) for each regional brand.
  • Collaborate with internal influencer/creator teams to curate the right mix of macro, micro, and nano creators by category, audience, region, and platform.
  • Lead commercial and legal negotiations with regional brands, covering scope, rate cards, package pricing, SLAs, usage rights, exclusivities, and cancellation terms.
  • Explore opportunities to integrate Adex with JHS & JS products for future growth.

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