Manager Branding & Packaging

Key Responsibilities:Brand Identity & Communication:

• Develop brand identities and ensure consistent application across channels.
• Create visual concepts for marketing campaigns and product launches.

Packaging Design:

• Design innovative, functional, and premium packaging for eyewear and accessories.
• Work with vendors to ensure quality and timely production of packaging materials.

Visual Merchandising (VM):

• Design and implement in-store display strategies to enhance retail experience.
• Create planograms, window displays, and seasonal in-store themes.

Cross-functional Collaboration:

• Work with marketing, retail, and product teams to deliver cohesive brand experiences.

Team & Vendor Management:

• Manage internal design resources and external vendors for packaging and VM production.

Requirements

• 5+ years of experience in branding, packaging design, and visual merchandising
• Strong portfolio showcasing packaging innovation and retail VM design
• Excellent understanding of brand systems and storytelling
• Knowledge of production processes for packaging and retail displays
• Proficiency in Adobe Creative Suite and relevant 3D visualisation tools (preferred)