Institutional Sales Manager

Key Responsibilities:

Prospect Identification & Client Acquisition

• Identify key prospective points of sale, including restaurants, hotels, and other trade channels. Pitch the company's products to onboard new clients and expand market presence.

Revenue Generation & Trade Channel Management

• Generate revenue through both duty-free and duty-paid trade channels. Implement strategies to maximize sales and brand penetration in the assigned territory.

Cross-Selling & Upselling

• Identify opportunities to cross-sell and upsell products to existing clients, increasing overall revenue and enhancing brand presence.

Key Account Management

• Track and manage key accounts, monitor their purchasing patterns, and leverage opportunities to increase the share of imported wine spends.

Client Visits & Negotiation

• Conduct daily client visits to restaurants and hotels. Market the brand, negotiate pricing and deals, and secure orders to achieve sales targets.

Market Feedback & Reporting

• Provide market feedback to management regarding customer preferences, competitor activity, and sales trends to support strategic decision-making.