Influencer Marketing Professional

Key Responsibilities

• Develop and execute end-to-end influencer marketing campaigns
• Identify and build relationships with relevant nano, micro, and macro influencers across platforms
• Manage all aspects of influencer outreach, negotiation, onboarding, and content briefing
• Coordinate and track content delivery, approvals, and performance timelines
• Collaborate with social media, PR, and brand teams to integrate influencer content into broader campaigns
• Analyze campaign performance metrics (reach, engagement, conversions, ROI)
• Maintain and update the influencer CRM or database
• Stay up to date on platform trends, influencer behavior, FTC guidelines, and competitor strategies
• Support or manage affiliate and ambassador programs
• Leverage tools such as GRIN, Aspire, Upfluence, or manual sourcing to scale programs

Requirements

• 2–5 years of experience in influencer marketing, partnerships, or brand collaborations
• Proven ability to execute successful influencer campaigns (paid and organic)
• Strong understanding of social platforms (Instagram, TikTok, YouTube, etc.) and creator culture
• Excellent communication and relationship-building skills
• Strong negotiation skills and budget management experience
• Ability to analyze and report on campaign data and optimize future efforts
• Familiarity with influencer platforms and campaign management tools
• Self-starter with excellent project management and time management abilities
• Passion for branding, content, and digital culture