Incharge Social Media & Influencer Marketing

Requirements :-

• Atleast 5 to 10 years of experience in DTC performance marketing.
• Updated with strong Social media trends and Influencers network.
• Ability to work effectively in a fast-paced environment.

Job responsibilities:-

• Develop & plan digital social campaign in line with brand objectives to drive brand SOV, followers, engagement, campaign viral reach.
• Creating social media calendar for hygiene posting.
• Implementing new trends and ad type (Reels, UGC, videos, contest, etc) to engage consumers.
• Developing a strong influencer marketing strategy to drive reach and engagement.
• On ground activations amplification on social media.
• Managing social ORM and analysing consumer sentiments.
• Analyze campaign outcomes and show a positive return on investment from digital channels as measured by KPIs such as cost per reach, engagement, CPV, etc.
• Creating monthly reports with highlights, lowlights and plan of action.
• Agency management : Work and be SPOC to build and execute monthly social media calendars, oversee media plans, billing and invoices.