Key Responsibilities

Account-Based Marketing (ABM):

Define and lead Wokelo s ABM strategy targeting high-value enterprise accounts across Private Equity, Venture Capital, and Strategic Finance.
Design and execute integrated ABM campaigns across channels including email, paid media, content, events, and social.
Establish and optimize campaign KPIs around engagement, sales velocity, conversion, and revenue attribution.

Strategic Field Marketing:

Lead the planning and execution of high-touch B2B events, sponsorships, and strategic conference presence.
Partner with internal experts, customers, and industry KOLs to deliver impactful speaking engagements and activations.
Position Wokelo as the definitive thought leader in AI-driven investment research.

Ecosystem & Partner Marketing:

Identify and build strategic alliances to expand reach and drive co-marketing initiatives.
Own relationship development with industry associations, accelerators, and content collaborators.

Content & Thought Leadership:

Drive the end-to-end content strategy across the buyer journey crafting messaging that resonates with senior decision-makers.
Develop cornerstone content assets such as whitepapers, use cases, case studies, and webinars that fuel awareness and conversion.
Champion Wokelo s voice across social platforms, particularly LinkedIn, to build a strong presence in the finance and AI space.

Digital & Performance Marketing:

Oversee the execution of high-performing paid acquisition and SEO strategies to generate high-quality leads.
Lead copy and creative direction across digital touchpoints website, landing pages, email campaigns, and ads.
Continuously optimize digital efforts based on performance data and evolving audience insights.

Marketing Leadership & Ops:

Own product marketing strategy and go-to-market planning for new feature rollouts and positioning.
Collaborate closely with Sales, Product, and external agencies to drive pipeline acceleration and market penetration.
Build scalable systems and processes to measure and maximize marketing ROI.

GTM Lead/ Head