CACadila Pharmaceuticals
Group product manager / Senior Product manager (OTX)
Ahmedabad ₹4-8 LPA Posted 11 Sept 2025
FULL TIME
product strategy
Agile Methodologies
Stakeholder Management
Market Analysis
Data Analysis
Job Description
- Ensuring that the brand gets the highest visibility among the competitors through marketing activity.
- Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions
- Understand the evolution of the market in the medium and long term
- Making visual aid and cycle wise and promotional inputs as per brand requirement
- Providing training to the field staff on a periodic basis
- Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level Development of Brand Development Strategy
- Preparation of marketing mix. Development of Brand positioning/ Product differentiation techniques. Managing Brand life cycle
- Usage of analytical tools to identify problems and make decisions
- Customer Segmentation.
- Development of Promotional inputs
- Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc
- Development/ Usage of communication strategy & tools
- Explore/ Identify potential market segments & new frontiers
- Liaison with production & supply chain department to ensure availability of stocks as per billing plans
- Training of sales force for implementation of promotional strategy, USPs etc
- Review on effectiveness of strategies, tools etc
- Feedback from internal customers (employees, line managers etc.)
- Interaction with colleagues (phone calls, personal interaction, meetings etc)
- Travel to locations to oversee implementation of marketing programs
- Key customer Development (CRM activities)
- Interaction & Negotiation with customers directly through customer visits
- Monitoring of Marketing Information System:
- Market Size, Growth, Trends for products, therapies
- Dr Calls, KoL Meeting, Promo tools utilizations, Feedback
- Competition and market pricing, scheme, market share
- RoI from Marketing Promotion Activities
- Co-ordination with Supply Chain through Products Availability, Sample allocation,
- Complained Products samples replacement. Co-ordination with Purchase of promo-tools from vendors, Communicate specification of items and better cost.
- Products Query Handling though Timely Replies and feedback to team, customers queries, Co-ordinate with consultants.
- Product Complaint Handling by Collecting PCR from Sales Team, Co-ordinate between CQA/Sales Team and Ensure timely Replies to them.
- Cycle Meeting for Marketing Plans presentation to sales team for next cycle and New Launches, Campaigns, New Visual Aids, Promo-tools.