Group Head

• Drive audience and cultural insights to inform media and partnership investments for a major FMCG client.
• Gain exposure to the best tools and a robust partnership ecosystem that enables data-driven insights and constant learning about innovative opportunities.
• Leverage best practices and case studies from across GroupM.

Measures of Success

• In three months, you will:Understand the brand portfolio, competitive landscape, and client requirements by reviewing current research and studies.
• Read both structured and unstructured data (e.g., brand health, media investments, YouTube comments, and social posts) to understand a brand's strengths and weaknesses.
• Use social listening and third-party tools to create reports and studies that address specific requirements, such as analyzing Gen Z media trends, tracking conversations around festivals, or monitoring ongoing campaigns.
• In six months, you will:Become the go-to expert for audience and cultural insights, helping planners and clients create better media plans and partnerships.
• Deeply understand specific consumer cohorts related to the client's business and develop strategies to reach them through media and communication.
• Set up a regular cadence and structure for brand reporting on social listening, insights, and cultural opportunities.
• Collaborate with necessary teams during campaigns and annual planning to create new frameworks and provide a point of view on emerging trends.
• In 12 months, you will:Create a positioning and media map for client brands in relation to their competition, identifying areas for improvement.
• Be a recognized contributor who adds value through qualitative and quantitative research, leading to improved media plans (e.g., recommending a new platform or capitalizing on a new trend).

Responsibilities of the Role

• Be the custodian of all insights related to a brand, including brand tracks, consumer research from the client, and tool outputs.
• Craft the project scope for research, defining the tools needed and the content to be covered.
• Present your work effectively using compelling storytelling.
• Explore new methodologies, including the use of AI tools, to enhance audience and cultural understanding.

What You Will Need

• Understanding of various qualitative and quantitative tools such as TGI, GWI, Unmetric, and Talkwalker.
• Capability to mine and articulate media/consumer insights.
• Understanding of the media ecosystem and cultural tentpoles, with the ability to craft points of view on how clients can leverage them (e.g., emerging sports partnerships).

Minimum Qualifications

• MBA
• 5+ years of experience in Qualitative or Quantitative Research.
• A keen interest in consumer behavior, the media landscape, brands, and marketing.