Google Analytics

Key Responsibilities:

• Implement and maintain Google Analytics tracking codes, tags, and configurations across websites and mobile apps.
• Analyze user behavior, traffic sources, conversion funnels, and campaign effectiveness using Google Analytics.
• Set up goals, events, custom reports, and dashboards tailored to business objectives.
• Collaborate with marketing and development teams to define KPIs and measurement strategies.
• Troubleshoot tracking issues and ensure data accuracy and integrity.
• Provide actionable insights and data-driven recommendations to improve user experience and business outcomes.
• Stay updated on the latest analytics trends, tools, and best practices.

Key Skills Required:

• Proficiency in Google Analytics (GA4 and Universal Analytics)
• Experience with Google Tag Manager for tag deployment and management
• Strong understanding of digital marketing concepts including SEO, PPC, and conversion optimization
• Ability to interpret data and present insights in clear, concise reports
• Basic knowledge of JavaScript/HTML is a plus for troubleshooting tracking codes
• Familiarity with other analytics tools (e.g., Google Data Studio, Adobe Analytics) is a plus