Google Ads|| Programmatic ||Digital Marketing

Key Responsibilities:

• Google Ads Management:
• Create, manage, and optimize Google Ads campaigns across Search, Display, and Video Networks.
• Conduct keyword research, develop ad copy, set up landing pages, and monitor ad performance.
• Implement A/B testing to continuously improve ad copy, targeting, and overall campaign performance.
• Monitor and adjust bids and budgets to maximize campaign performance while minimizing costs.
• Analyze Google Ads data and generate reports for performance optimization.
• Programmatic Advertising:
• Plan, execute, and optimize programmatic media buying campaigns across various platforms (e.g., Google Display Network, DV360, Trade Desk).
• Leverage real-time data and audience targeting to drive high-performing campaigns.
• Collaborate with the creative team to design banner ads and other creatives for programmatic channels.
• Monitor and optimize campaigns to meet KPIs such as CTR, CPA, and ROI.
• Campaign Strategy & Reporting:
• Develop and implement comprehensive digital marketing strategies to achieve business goals.
• Regularly analyze campaign data, prepare reports, and present insights to key stakeholders.
• Utilize tools like Google Analytics, Google Data Studio, and other marketing platforms to assess campaign performance and refine strategies.
• Budget Management:
• Manage campaign budgets effectively, ensuring funds are allocated to the highest-performing ads and platforms.
• Optimize cost-per-acquisition (CPA) and ensure a high return on ad spend (ROAS).
• Collaborative Work:
• Work closely with sales, content, and creative teams to align digital marketing strategies with overall business goals.
• Stay up-to-date with digital marketing trends, Google Ads updates, and programmatic advertising innovations.